The 5 Emotional Triggers Behind Every Buying Decision

Every purchase we make, whether it’s a cup of coffee or a luxury car, is ultimately driven not just by logic, but by emotion. As much as we like to think we’re rational consumers, the truth is that behind every buying decision lies a deeper emotional trigger. Understanding these triggers can unlock powerful insights for marketers, brands, and entrepreneurs who want to build meaningful connections with their audience.

Here are the five key emotional triggers that influence consumer behavior:

1. Autonomy: “Let Me Choose. Don’t Force.”

People want the freedom to make their own decisions. They resist being controlled or coerced. When consumers feel like they’re being sold to aggressively or manipulated, they push back. But when they’re offered options, guided with empathy, and empowered to choose, they lean in.

Application: Provide flexible options. Use language that respects the customer’s agency – “you might like,” “you can choose,” “here are some ideas.” Avoid hard sells; instead, facilitate informed decisions.

2. Appreciation: “Make Me Feel Valued.”

Consumers are drawn to brands that make them feel seen, heard, and appreciated. A personalised message, a thank-you note, or even remembering a customer’s name can turn a one-time buyer into a loyal fan.

Application: Use personalisation wherever possible – in emails, packaging, and service. Acknowledge loyalty. Celebrate milestones. Show gratitude. Make customers feel like they matter beyond their wallet.

3. Affiliation: “Show Me I Belong to Something.”

Humans are wired for connection. We want to be part of a community, a tribe, or a movement that reflects our identity. When a brand aligns with our values and offers a sense of belonging, we’re more likely to buy into it, literally.

Application: Build communities around your brand. Highlight shared values. Use inclusive language like “join us,” “our tribe,” or “your people.” Foster engagement through stories, social media, and group experiences.

4. Role: “Help Me Feel Like I Matter.”

People want to feel useful and important. They want to know that what they do and what they choose to support makes a difference. When a brand gives them a role to play, they feel empowered and significant.

Application: Let your customers co-create with you. Give them a role in your mission. Encourage feedback, involve them in campaigns, and show how their support drives change. Let them be heroes in your brand story.

5. Status: “Let Me Stand Out or Level Up.”

Consumers often buy things that help them feel more successful, more attractive, or more respected. This doesn’t always mean luxury or flash, it means meaningfully elevating their self-image.

Application: Offer exclusivity. Showcase transformations. Use aspirational messaging that allows people to envision their “next level” self. Position your product or service as a stepping stone to their goals.

When you understand these five emotional triggers – Autonomy, Appreciation, Affiliation, Role, and Status – you move beyond selling products and start creating emotional resonance. You stop pushing transactions and start building relationships. And in today’s crowded marketplace, that’s not just a smart strategy, it’s essential.

So next time you design a campaign or craft a message, ask yourself: Which emotional trigger am I tapping into?

Because in the end, people don’t just buy products, they buy feelings. 

Chase Growth, Not Success

We are taught from a young age to strive for results, to reach the finish line faster, and to measure our worth by accomplishments. But the truth is, success is temporary, while growth is transformational. And the moment we shift our mindset from chasing success to embracing growth, everything changes.

Success, as society defines it, often revolves around external validation. It’s about what you can show the world – your grades, your job title, your social media following, or your income. But success can be fragile. One failure, one missed opportunity, or one unexpected setback can feel like a step backwards. And when we attach our self-worth to this fragile structure, it creates anxiety, pressure, and constant comparison.

On the other hand, growth is internal. It’s personal, silent, and often invisible to others, but deeply fulfilling. It’s about becoming more aware, more skilled, more compassionate, and more aligned with your true self. Growth doesn’t demand perfection; it thrives on curiosity, learning, and persistence. When you chase growth, you embrace failure as a teacher, not a defeat. You value the journey over the destination. You begin to ask, “What am I learning?” instead of “What am I achieving?”

Here’s the irony: when you focus on growth, success often follows naturally. Whether it’s building deep relationships, becoming a thought leader in your field, or reaching personal goals, these outcomes become the by-products of a growth-oriented mindset. Growth is sustainable; it builds character, resilience, and long-term fulfillment. Success may open doors, but growth ensures you’re ready to walk through them.

To chase growth means to redefine what it means to ‘win.’ It means being proud of your effort, your progress, and your inner evolution. It means choosing feedback over flattery, consistency over quick fixes, and authenticity over appearances. In this narrative, success isn’t the goal, it’s a milestone along a path of lifelong development.

If you feel lost in the race for success, pause and ask yourself: “Am I growing?” Because growth is where true empowerment lies. It doesn’t fade with time, and it doesn’t depend on who’s watching. When you chase growth, you don’t just become successful, you become unshakable.

Interview With Entrepreneur Jalni Shah

Meet our member Jalni Shah, the dynamic owner of SSS Foods (https://sssfoods.com.au/) who has built a thriving food business driven by her passion for authentic flavours. With a background in finance, she transitioned into entrepreneurship in 2018, managing a food manufacturing business while her husband launched a recruitment company. Identifying a gap in the market for fresh and unique chutneys, she successfully secured a national launch of Jalsa Chutneys into Woolworths in November 2024. Committed to quality and innovation, Jalni ensures her chutneys stand out with bold flavors and high-quality ingredients. Passionate about helping others navigate the challenges of working with large retailers, Jalni is eager to share her experiences and support aspiring food entrepreneurs.

Here is an interview with her. 

Tell us a bit about yourself – what you do, your hobbies, passions, dreams etc

I’m a UK-born Gujarati who moved to Sydney in 1999 with just backpacks, and over the years, Australia has become my home. I have three children, aged 21, 19, and 16, and we live in Castle Hill. While my background is in finance, in 2018, my husband and I decided to dive into business. He launched his own recruitment company, and we also acquired a food manufacturing business, which I ran. Food is my passion, and I love seeing people enjoy the creations I put together. We identified a gap in the market for fresh, unique chutneys, and despite the challenges, we managed to secure a launch with Jalsa Chutneys nationally into Woolworths in November 2024.

What marketing strategies have worked best for your brand’s success?

In terms of marketing strategies, we focus heavily on promoting our products through Woolworths and have built strong relationships with influencers who actively engage with our brand. Food is one of those things that everyone loves to share on Instagram, and we leverage this by encouraging influencers to showcase our products, which helps boost visibility and create buzz around our brand.

What does a typical day in your life looks like? 

A typical day for me involves a mix of planning, managing orders, procurement, social media, and promotions. I also make time to talk to customers, staying connected and listening to their feedback to ensure we’re meeting their needs. On production days, I like to roll up my sleeves and help out with the team, identifying areas for improvement. If I’m not directly involved, how can I know where things can be better? With trucks arriving every day, forklift driving is also part of my routine. We run a tight ship, and I’m always hands-on to keep everything running smoothly.

What makes your chutneys and dips unique compared to others on the market?

Our chutneys are unique in the marketplace because they offer a fresh, flavourful twist on traditional recipes, using high-quality ingredients and authentic methods. We focus on creating unique combinations of spices and ingredients that aren’t commonly found in the typical condiment section. Each batch is crafted with care, ensuring bold, fresh flavours that stand out from mass-produced options. Additionally, our chutneys cater to a growing demand for innovative and gourmet food products, making them a perfect addition to modern kitchens. With a focus on quality, freshness, and creativity, our chutneys bring something new and exciting to the market.  Please view our chutneys and more information on http://www.jalsafoods.com.au

We have had enough learnings dealing with large retailers, and would be happy to provide assistance to anyone wanting to embark on this journey.

January 2025 Inspire & Thrive Session

The January ‘Inspire & Thrive’ session by Women In Business, Empowered BWB & She Magazine (https://www.shemagazine.com.au) at The Sydney Startup Hub (11 York St, Sydney) was a great success, leaving everyone inspired, empowered, and brimming with fresh ideas. Dedicated to supporting women on their personal and professional growth journeys, these small & intimate coaching sessions are designed to prioritise quality over quantity, ensuring meaningful connections and impactful learning experiences.

The session was expertly facilitated by Business Coach Anshu Saxena, whose invaluable guidance made it both engaging and insightful. A key highlight was the interactive exercise on the topic of ‘communication.’ Participants explored techniques for effective communication, shared personal experiences, and exchanged innovative ideas, making it a truly collaborative and enlightening experience.

The safe and supportive atmosphere allowed attendees to learn from each other, fostering genuine connections and sparking actionable takeaways to implement in their professional and personal lives.

It was great to hear and learn from the others including Owner of Narellan post office Neesha Bhagani, Mandala Artist & Life Coach Ash Sundaram, Research Scientist Manisha Pratihast and owner of Meyd.It (http://meyd.it) Susan Hansen.

Would you like to meet us for a chat and coffee or join one of our Coaching sessions at The Sydney Startup Hub?Whether you seek to share your thoughts, feelings, and experiences, engage in an inspiring exchange of ideas, receive valuable support and mentorship, explore collaboration opportunities, discuss your personal and professional growth, or simply enjoy the company of a friend with a listening ear, please don’t hesitate to reach out to us to schedule an appointment. Our dedicated team is eager and excited to assist you. You can email us at empoweredbwb@gmail.com or editor@shemagazine.com.au

The Power of Imagination & How to Cultivate it

Imagination is often dismissed as mere daydreaming, yet it is one of the most powerful tools we possess. Everything that exists today; every innovation, every piece of art, and every business idea, was once a thought, sparked by the imagination of someone who dared to dream. It is the foundation of creativity, the seed from which all action grows, and a guiding force that can transform not only our personal lives but also our professional endeavours.

At its core, imagination is the ability to visualise possibilities beyond the present reality. This mental process allows us to craft visions of what could be, inspiring us to take the first step toward turning ideas into tangible results. For businesses and entrepreneurs, imagination is invaluable. It enables us to see opportunities where others see obstacles, to innovate in competitive markets, and to adapt to ever-changing landscapes. It fuels problem-solving, helps us anticipate future trends, and pushes us to think beyond conventional limits. In essence, imagination is not a luxury; it’s a necessity for success in any field.

In the workplace, imagination doesn’t just help us create, it drives strategy. Whether you’re designing a product, improving customer experiences, or rethinking workflows, imagination allows you to picture the outcome before it exists. For instance, some of the world’s most successful companies like Apple, Tesla, Google etc are rooted in the power of imagining what others deemed impossible. Their leaders dared to envision futures no one else could see, and their actions followed suit.

How to Fuel and Cultivate Imagination:

Here are practical ways to nurture your imagination and unlock its full potential:

Create Space for Curiosity

Break away from rigid routines and give yourself time to explore new ideas. Engage in activities like reading, travelling, or trying new experiences that broaden your perspective. Ask questions about the world around you and seek answers in unexpected places. Dedicate time to learning something new, like a skill or a topic outside your expertise. Curiosity thrives when you allow yourself to wonder and explore without a specific goal in mind.

Engage in Creative Hobbies

Activities like painting, writing, music, or journalling can spark fresh ideas and unlock your creativity. Experiment with forms of art or expression you haven’t tried before to stretch your creative muscles. Set aside time each week to immerse yourself in these activities without pressure or judgment. Even small acts of creativity, like doodling or brainstorming, can reignite your imaginative spark.

Surround Yourself with Inspiration

Spend time with inspiring people, visit stimulating environments, and expose yourself to diverse viewpoints. Attend events, workshops, or exhibitions that challenge your thinking or introduce new ideas. Engage in meaningful conversations with individuals who have unique perspectives or experiences. Surrounding yourself with creativity and innovation energises your imagination and encourages fresh thinking.

Adopt a Childlike Mindset

Approach challenges with curiosity and a willingness to experiment, free from fear of failure. Ask open-ended questions like “What if?” and “Why not?” to push boundaries. Allow yourself to play, explore, and embrace the unexpected as children do. Replace self-doubt with a sense of wonder and excitement, treating every challenge as an opportunity to discover something new.

Practice Daydreaming and Visualisation

Let your mind wander intentionally or visualise your goals to create mental blueprints for action. Imagine scenarios where your ideas succeed, and let yourself feel the excitement of those outcomes. Create vision boards or use visualisation techniques to bring abstract ideas to life. Allowing yourself to dream freely paves the way for actionable insights and motivation

Challenge Your Patterns

Step out of your comfort zone by trying something new or solving problems in unconventional ways. Mix up your routine to break monotony, such as working in a different environment or learning a new process. Embrace challenges that force you to think differently, like puzzles or creative exercises. Shifting your habits disrupts automatic thinking and opens pathways to imaginative solutions.

Embrace Mindfulness

Stay present and observe the world around you. This helps you notice ideas and connections that might otherwise be missed. Practice techniques like deep breathing or meditation to calm your mind and create mental clarity. Pay attention to small details in your surroundings like colours, textures, sounds etc and let them inspire new thoughts. A mindful state often leads to surprising flashes of creativity.

By incorporating these practices into your daily life, you can cultivate a vibrant imagination that fuels creativity, inspires innovation, and drives success. Whether you’re building a business, solving a problem, or dreaming of a better future, imagination is the ultimate tool to bring your vision to life.

Interview with Dancer & Entrepreneur Pallavi Bhagavath

Meet the incredibly talented and inspiring Indian Classical Dancer & Entrepreneur Pallavi Bhagavath, whose passion for dance and dedication to her craft have made her a remarkable figure in her community. As the owner of the thriving Natyokthi dance school (https://natyokthi.com), she not only teaches the art of movement but also instills confidence and creativity in each of her students. Her journey as both a dancer and businesswoman reflects her resilience, as she has overcome challenges and pursued her dreams with unwavering commitment. Through her school, she creates a nurturing environment where dancers of all ages can learn, express themselves, and grow. Her energy and love for dance are contagious, inspiring those around her to reach their fullest potential, both on and off the stage.

Here is an interview with her: 

Who or what inspired you to pursue a career in dance, and start your own dance school?

 From a very young age, dance became an inseparable part of my life. At just 3 years old, I would make everyone sit around me while I danced for hours, captivating their attention. As I grew, it became clear to everyone around me that dance and I were inseparable. My father frequently spoke of Dr. Padma Subrahmanyam and her body of work, which deepened my passion for classical dance and inspired me to pursue it even further.

 

What impact do you hope your dance school has on your students, both in terms of dance and personal growth?

 Thank you for this question. There’s often a misconception that only those who “can dance” should learn dance. Dancing gracefully is one aspect, and performance is just a part of what dance encompasses. Historically, dance, music, and yoga were integral to the 64 subjects taught in Gurukul, aiming for holistic development.

 At Natyokthi, we emphasize teaching both the practical and theoretical foundations, helping students understand the science behind the art form. This deeper knowledge often inspires them, fostering a sense of appreciation for what they learn. Each level of learning is evaluated by a UGC-recognized board from India, which validates their progress and encourages them to pursue their studies with confidence.

 Through Nrutha, we align the body, and through Nrutya, we align the mind and emotions. With higher aspects of learning, students learn tuning their energy which not only refines their dance skills but also equips them with life tools, such as:

 Physical benefits: Agility, strength, and bodily awareness

Mental growth: Developing emotional intelligence and focus

Energetic alignment: Understanding teamwork, motivation, and a sense of belonging in the universe, all while gaining clarity and fulfillment in life.

This holistic approach nurtures personal growth that extends beyond dance into every aspect of life.

 

Where do you see yourself ten years from now? 

 In ten years, I don’t have specific tangible milestones, but my vision is clear. I see myself nurturing my students not only into skilled teachers, but more importantly, into compassionate and holistic individuals who will contribute meaningfully to society with an inclusive outlook.

 One of my concerns is the dilution of classical art forms like Bharatanatyam, music, and yoga. Today, with so much accessible online, anyone can copy from YouTube or piece together information from the internet and claim expertise, passing on incomplete knowledge to the next generation. This is a frightening prospect.

 To ensure that students in Australia and New Zealand receive a structured, validated education in these art forms, Natyokthi has become a center for the Sanchari Kala Parishad, a UGC-recognized board from India. We conduct exams and provide certifications for students pursuing dance, music, and other Indian fine arts.

 As the Maha pracharak or head of this exam center for Australia and New Zealand my goal is to reach as many students as possible through their teachers, encouraging them to take up these exams. This not only validates their learning but also ensures that they receive the full benefits and understanding of these rich cultural art forms. 

 

What advice would you give to aspiring dancers who are looking to pursue dance as a profession?

 My advice to aspiring dancers is to learn your craft thoroughly and focus on mastering the basics. It’s important to pursue formal exams and certifications so that your learning holds value and can be recognized.

Beyond technique, dance is about understanding its deeper nuances. Observe, listen, and feel the art—there is much more to it than simply moving from one position to another. Pass on the knowledge with passion and dedication.

As the shloka says:

आचार्यात् पादमादत्ते
पादं शिष्यः स्वमेधया ।
पादं सब्रह्मचारिभ्यः
पादं कालक्रमेण च ॥

You gain:

● 1/4 of your knowledge from your guru,

● 1/4 through your own practice and intelligence,

● 1/4 from fellow dancers, books, and observation,

● And the final 1/4 over time through life’s experiences and evolving.

Practically speaking, I hope society continues to appreciate the value of fine arts, allowing students to pursue dance as a professional path—whether as teachers, performers, or both.

Be organized and creative. Even the Natya Shastraemphasizes the need to be skilled in various aspects, from stage management to handling finances. With that balance of artistry and practical skills, you can truly excel.

Spring 2024 Fashion Issue

SPRING ENCHANTMENT

As the vibrant hues of spring bloom around us, there’s no better time to refresh your wardrobe and embrace the season’s lively energy. ‘Spring Enchantment’ – our latest Spring Fashion Feature in collaboration with She Magazine (https://www.shemagazine.com.au/empowered-elegance-spring-fashion-that-tells-a-story), celebrates exactly that, an explosion of florals, bright colours, and effortlessly chic styles that capture the essence of spring.

Alpana Srivastava

From floral dresses that sway with the breeze to bold, eye-catching outfits that turn heads, our lookbook offers a glimpse into the diverse styles our members have embraced this season.

Louise Veronica

Dive into the beauty of the season with our feature of stunning outfits, where traditional meets modern chic. From blazers paired with pants for a sharp, sophisticated look to bright ethnic wear to elegant spring dresses, our members show how fashion can be both empowering and joyful.

Neha Masharuwala
Uthra Raghavasimhan
Preeti Arora

We invite you to explore the creativity, elegance, and vibrancy in each look, as our members flaunt their unique styles, proving that fashion is not just about clothes but a celebration of confidence, individuality, and self-expression.

Smitha Sharma
Alaka Satapathy

Get inspired by their bold combinations and check out the full gallery to refresh your spring wardrobe with flair!

Ishrat Sultana
Casey Zhang
Piyali Chatterjee
Shinu Kiran
Tiya Gorain & Laila Yam
Vanitha Singh
Tiya Gorain

Many thanks to:

Neha’s Indo Chic Trends Boutique

https://www.instagram.com/nehas_indochictrends

AU Gallery Boutique

https://www.facebook.com/profile.php?id=100088680696788&mibextid=LQQJ4d

Jancqi By Sid

https://www.instagram.com/jancqi_by_sid

Lux Skin Aesthetics Clinic

https://www.instagram.com/luxskinaestheticsclinic

Louise Veronica Stylist

https://www.facebook.com/louiseveronica.89

The purpose of our fashion features, photoshoots, online magazine issues etc, is to empower and uplift women through fashion and make them feel confident about themselves. Another purpose is to provide a platform for women in the fashion & beauty industry to showcase their talents, skills and products.

Spring Elegance Event 2024

The ‘Spring Elegance’ event, organised by Empowered BWB and She Magazine, was a beautiful gathering that embodied the vibrant spirit of the season. Held in the heart of spring, the event brought together a diverse group of women who arrived in stunning floral and colourful outfits, perfectly complementing the surroundings. The atmosphere was one of joy and renewal, as attendees engaged in meaningful conversations, laughter, and shared experiences.

The event brought together women of all ages and walks of life, creating a beautiful mosaic of experiences and perspectives. From young professionals to seasoned entrepreneurs, each woman embraced the day with open hearts, sharing stories and inspiration. The diversity in the room only added to the richness of the conversations, as women connected over shared passions and life journeys. 

The vibrant floral outfits and lively conversations mirrored the blossoming season, filling the air with a sense of renewal and energy. The lighthearted fun, and meaningful connections made everyone feel refreshed, as if they were blossoming alongside the season’s flowers.

A special thanks goes out to Shilpa Kotak, owner of Shilpa’s Veg Delectable and Shilpa’s Toukree, who contributed an array of delicious sweets and snacks. Her treats were the perfect accompaniment to the day, adding to the indulgent yet uplifting vibe of the gathering.

Overall, ‘Spring Elegance’ was not just a celebration of the season but of the power of women coming together, sharing laughter, stories, and creating lasting memories. It was a moment where everyone left feeling refreshed, inspired, and ready to bloom.

Interview With Entrepreneur Vanitha Singh

Meet the inspirational and successful entrepreneur Vanitha Singh, founder of Vanitha’s Kitchen (https://www.facebook.com/profile.php?id=61551852612634&mibextid=LQQJ4d).

“My passion for cooking comes to life with Vanitha’s Kitchen, alongside my career as a junior architect. I have nurtured a deep love for food, dedicating myself to mastering both traditional and innovative culinary techniques. Specialising in both South and North Indian dishes, I bring the rich flavours of traditional food to life through a blend of best quality and fresh  ingredients. Cooking for me is an expression of love and creativity, where each meal is crafted to bring people together and celebrate the joy of food.” – Vanitha. 

Here is an interview with her:

What or who inspired you to start Vanitha’s Kitchen, and what do you hope people take away from the meals you create? 

Vanitha’s Kitchen was born from my deep-rooted passion for cooking, which stems from my early experiences in the kitchen, where I found joy in experimenting with flavours and ingredients. My skills as a junior architect have also played a key role in shaping my approach to cooking, allowing me to blend creativity and precision in my meals. The combination of these two passions, architecture and cooking, fuelled my desire to create a space where culinary artistry meets thoughtful design.

I hope that through my dishes, people take away more than just a delicious meal. I want them to experience the love and care that goes into every recipe and to feel the warmth of home in each bite. Whether it’s a comforting family favourite or an adventurous new dish, I aim to inspire others to appreciate food as both nourishment and a form of creative expression.

Cooking is often seen as an art. How do you express your creativity through the dishes you prepare, and what’s your process for developing new recipes?

At Vanitha’s Kitchen, “The Art of Taste” is at the core of everything I do. My creativity shines through in the unique flavour combinations and the beautiful presentation of each dish. An open secret behind my cooking is the use of quality, fresh ingredients and the traditional way of using spices, carefully balancing them to enhance, not overpower, the natural flavours. When developing new recipes, I start with an inspiring flavour concept and experiment with ingredients and techniques, fine-tuning the dish until it achieves the perfect harmony of taste, texture, and presentation. Combining tradition with creativity, I aim to make every meal a flavourful experience.

As someone passionate about bringing people together through food, what’s your memorable experience of cooking for others?

One of my most memorable experiences of cooking for others has been participating in major Indian events with up to 500 people, such as Ugadi 2023, Ganesh Festival 2024, TDP Party NTR Birthday Celebrations 2024, and Navratri Dandiya Night 2024. I also love catering for housewarming parties, handling orders for 30-60 people, which allows me to take the stress off the hosts and enable them to truly enjoy the occasion with friends and family. Some of my favourite memories include cooking for birthday parties and family get-togethers, where the joy of sharing a meal brings everyone closer. This is proven by the kind of reviews and recommendations shared on my Facebook page, where I cherish the feedback from those I’ve cooked for. It’s those moments of connection that fuel my passion for bringing people together through food.

What does a typical day look like for you?

A typical day for me begins early as I juggle the responsibilities of managing two kids, one in high school and the other just starting daycare. My husband helps by dropping off and picking up the kids for now until I get my driver’s license. After getting everyone up and ready, I prepare breakfast and ensure they have everything they need for the day ahead.

Once they’re off, I shift my focus to the kitchen. During the day, I plan and prep for upcoming events or orders at Vanitha’s Kitchen, experimenting with new recipes and ensuring I have fresh, quality ingredients on hand. I also manage any administrative tasks related to the business. 

In the afternoon, I help my high schooler with homework when they return, while my husband takes care of the little one. I then shift back to cooking, preparing dinner while enjoying family time. After dinner, we often gather together to share stories about our day, making sure to enjoy those precious moments before bedtime. It’s a busy but fulfilling routine that keeps me grounded and inspired!

‘Inspire & Thrive’ August 2024

The “Inspire & Thrive” August 2024 event organised by Empowering BWB in collaboration with She Magazine, Usana Australia & The Usana Foundation, focusing on mental, physical, and spiritual wellness, was a great success, leaving attendees inspired and rejuvenated. The day was filled with insightful discussions, practical demonstrations, and moments of deep reflection, all centered around the theme of holistic well-being.

Tiya Gorain shared about her ongoing work alongside Alpana Srivastava to support, empower, and uplift women, emphasising the importance of community and solidarity in overcoming challenges and achieving personal & professional growth.

Tiya Gorain

Mercedes Durante, who served as the emcee, did a stellar job in guiding the flow of the event, ensuring that each segment resonated with the audience.

Mercedes Durante

The extremely talented speakers Nirmit Nanda, Patricia Martinez, Casey Zhang, Sam Lee, Ash Sundaram, Uthra Raghavasimhan, Shirley Chan & Harmohan Walia covered a broad spectrum of topics that are crucial in today’s fast-paced world. From addressing the effects of social isolation on mental health to exploring new business opportunities and the vital role of creativity in fostering happiness, as well as beauty, skincare & wellness, the talks were both engaging and enlightening.

Lydia’s meditation session provided a much-needed pause in the day’s activities. Her calming presence and soothing guidance allowed everyone to experience a deep sense of relaxation and mindfulness, setting the tone for the remainder of the event.

Lydia Binil

Another standout moment was Shilpa Kotak’s cooking demonstration. Attendees were not only treated to a live display of how to prepare healthy, delicious meals but were also able to savour the dishes afterward. The demo was a hit, highlighting the importance of nutrition in overall wellness.

Shilpa Kotak

“Inspire & Thrive” brought together individuals from various walks of life, all united by a common goal: to learn, grow, thrive together, inspire and be inspired. The positive energy and enthusiasm were palpable, leaving everyone looking forward to future events that continue this journey of wellness and empowerment.

Many thanks to Harmohan Walia for the awesome photos. Many thanks to Sarita Verma for her unconditional help and support. Many thanks to the Usana team for sponsoring prizes for the lucky draw and for all the support.