Join Us

Step into the woman you were always meant to be.

At BWB, we don’t just offer coaching, we create transformation. We are a modern ecosystem for ambitious women ready to rise in both life and business, with clarity, confidence, and true balance.

Our approach blends psychology, neuroscience, and cutting-edge strategy to unlock deep, lasting change. Through our life coaching, we help you rewire limiting beliefs, elevate your mindset, and cultivate unshakable confidence, so you can build success without sacrificing your wellbeing. Ambition and wellbeing were never meant to be in conflict. When you are grounded in your sense of self, supported in your mental health, and clear in your purpose, there is no limit to what you can achieve. ‘Be empowered to balance ambition with wellbeing’ is the heart of everything we do, a gentle but powerful reminder that you deserve both success and peace, both growth and rest, both a thriving career and a fulfilling life.

Our business coaching delivers more than strategy, it delivers aligned momentum. From branding and positioning to high-impact marketing and social media growth, we equip you with the tools, insights, and direction to build a business that not only stands out, but supports the life you truly want to live.

What truly sets us apart is our community. We bring together driven, like-minded women in a space designed for connection, collaboration, and support. Through curated events, immersive workshops, and powerful networking experiences, we create opportunities that expand not just your network, but your perspective and possibilities.

This is where ambition meets alignment. This is where success meets wellbeing. This is where you rise, with balance.

Join the movement.

Email us at empoweredbwb@gmail.com.

Founder’s Note

There was a time in my life when success felt hollow; like something I could achieve, but never truly feel. As a teenager, I struggled with anorexia. What appeared disciplined on the outside was, in truth, a battle within. Years later, in the fast-paced world of an IT career in Singapore, that same pattern evolved into chronic stress and eventual burnout. I was high achieving, but I wasn’t aligned. I was moving forward, but I felt disconnected; from myself, from my purpose, and from any real sense of wellbeing.

Those experiences became the catalyst for everything that BWB stands for today. I realised that so many women are navigating a similar internal conflict; ambitious, capable, driven, yet quietly struggling to reconcile who they are with who they feel they should be. We are often taught how to build careers, but not how to build ourselves. And without that foundation, success can feel hollow.

This is why I started BWB. Not just to help women grow professionally, but to guide them in rediscovering their identity, personally and in business. BWB was created from lived experience, from resilience, and from a deep belief that ambition and wellbeing are not opposing forces. I envisioned it as far more than a coaching platform; I envisioned it as a true ecosystem. A space where strategy and psychology intersect, where neuroscience shapes mindset, and where every woman who becomes part of it gains not only the tools to grow her business, but also a deeper, more authentic understanding of herself.

What has moved me most on this journey is the community that has grown around that vision. Women from every industry, every background, every stage of their story (and the men supporting them) coming together not just to network, but to genuinely connect, collaborate, and lift one another. There is nothing quite like witnessing a woman step into her power, often for the very first time, surrounded by others who understand exactly what that took.

When I started BWB which includes Women In Business (a platform run jointly with She Magazine), we were a small, passionate group with a shared belief and a big vision. Today, that vision has grown into something I could not have fully imagined at the beginning. We are now a huge community – members, collaborators, mentors, and supporters – united by the same conviction that women deserve both success and balance. That shift, from a small circle to a growing ecosystem with real backing, tells me something important: this idea was always bigger than just us.

I share all of this not to measure success in numbers, but because every new member, every partnership, every woman who finds her footing within this community represents something profound; proof that when you build something with genuine purpose, people show up. And they bring others with them. I am deeply, sincerely proud of how far we have come, and even more excited about where we are going.

– Tiya Gorain.

Awards & Recognition

Recognising and celebrating the achievements of our members is a core part of our community culture. Each year, we honour outstanding members and community leaders who have demonstrated excellence, resilience, growth, and impact in their personal and professional journeys. Through our awards and recognition initiatives, we shine a spotlight on those who embody our values of ambition with balance, creating a platform where their stories inspire others to dream bigger and pursue their goals with confidence.

These annual recognitions are more than just awards; they are a celebration of progress, courage, and community. By acknowledging our members’ accomplishments, we foster a supportive environment where success is shared and uplifted collectively. Whether it’s through business achievements, personal transformation, or contributions to the community, we ensure that every milestone is valued and celebrated.

NextGen Wellness Summit

The NextGen Wellness Summit, organised by BWB in collaboration with She Magazine and NSE was a great success!  The summit reflected our core philosophy of integrating wellbeing with ambition, creating space for meaningful conversations, innovation, and connection. The energy in the room was inspiring, with curious minds, powerful dialogue, and a shared commitment to elevating how we approach health and wellbeing in today’s fast-evolving world.

The event also provided an opportunity to support and raise awareness for the Nourish the Children initiative by NSE; a sustainable, business-driven program addressing childhood hunger through the distribution of VitaMeal. 

Throughout the panel discussion, key insights were shared around how AI and technology are enabling a shift from reactive to proactive health, empowering individuals to better understand their bodies, anticipate patterns, and make informed decisions. This vision was brought to life through experiences such as the Prysm iO Wellness Scan, complimentary wellness insights, the Glow Bar with health-enhancing drinks, and the Skin & Nutrition Pop-Up; all reinforcing what the future of wellness can look like.

Founder & Panelist Tiya Gorain highlighted how emerging technologies are shifting healthcare to a proactive model, enabling individuals to make informed decisions before challenges arise. She emphasised the importance of using innovation not just for efficiency, but to create more personalised, balanced, and sustainable approaches to health and wellbeing.

A special thank you to Dr. Peter Gangemi, former Mayor of The Hills Shire Council, for his valuable contribution as guest of honour and panelist. His insights into government-led AI initiatives supporting community wellness added depth and perspective to the discussion.

Gratitude is also extended to fellow panelists Katherine Hodge and Margarita Serdaris for their inspiring contributions, as well as to Farheen Syed for expertly moderating the discussion with clarity and warmth. Lence Naumovski brought exceptional energy as emcee, ensuring a seamless and engaging experience for all attendees.

BWB also extends sincere thanks to Harmohan Walia Photography for capturing the event so beautifully and to Sanjhe Vichar Channel for their outstanding videography. Appreciation goes to Aircity for their support, and congratulations to the lucky draw winners, Margarita and Chaandni.

Finally, heartfelt thanks to the entire team and every guest who attended. Your presence, energy, and support made this event truly special. At BWB, we remain committed to creating platforms that empower individuals to grow, connect, and thrive; both in business and in wellbeing.

Meet Entrepreneur Lence Naumovski

There are some people who radiate positivity, purpose, and passion for life. Our member Lence Naumovski is one of them. A devoted wife, proud mother, and now a visionary stepping into the world of innovation and wellness, her story is one of love, growth, and reinvention.

Recently, Lence and her husband Tony celebrated an incredible milestone, 30 years of marriage, marking their anniversary with a beautiful trip through Europe.

Their love story continues to blossom, mirrored by the joy of their three daughters, two of whom recently tied the knot, while their youngest, Paris, is chasing her Hollywood dreams as a rising actress who just turned 21. “Family means everything to me,” Lence shares. “I love bringing people together, celebrating life’s moments, and spreading good energy wherever I go.”

But Lence’s journey is not just about family, it’s also about forward-thinking innovation. Always drawn to helping others and staying at the forefront of transformation, she has now embraced an exciting new opportunity that merges technology, beauty, and wellness. By combining AI and DNA-based assessments through a groundbreaking new app, this project aims to revolutionise the Beauty, Health, and Wellness industries. What makes it even more remarkable is the collaboration, a partnership between global tech giant Infosys and NSE, one of the world’s leading brands in anti-aging and wellness. Together, they launched a cutting-edge technology platform to market wellness products in India. 

Lence is now on a mission to connect with like-minded visionaries who are ready to embrace innovation and create meaningful impact. “This isn’t just business, it’s about being part of something that can truly transform lives,” she says. Her passion for positive change and her zest for life make her an inspiring example of how we can all evolve, dream bigger, and open ourselves to new possibilities, no matter where we are in life’s journey.

To connect with Lence and explore this groundbreaking venture, reach out and be part of the change she’s helping create. You can email her at lencenaumovski@bigpond.com

Interview with Entrepreneur Nicole Voyatzis

Meet our member Nicole Voyatzis, founder of Nicole & Baby (https://nicoleandbaby.com), a luxury pet boutique in Sydney. 

“My brand is all about blending high fashion with functional design for pets — from couture-inspired clothing to innovative, anxiety-calming wear — offering exclusive pieces you won’t find anywhere else. Since launching in late 2022, Nicole & Baby has been featured in British Vogue three times and has partnered with leading animal welfare organisations like the RSPCA to help care for abandoned, neglected, and injured animals.

Alongside our boutique, we also host a regular pop-up shop in Double Bay with Fido & Fido, where we run community events that bring together dog lovers, local businesses, and charity partners. This December, I’m hosting the Double Bay Dog Christmas Festival in collaboration with Woollahra Council — a high-energy, glamorous yet community-focused day featuring pet runway shows, VIP experiences, live music, and more, all in support of RSPCA NSW.

My mission is to create beautiful, solution-based pet fashion that not only makes pets look incredible but also deepens the connection between pets and their owners.” – Nicole. 

We enjoyed interviewing her recently.

Q. What inspired you to blend high fashion with functional design for pets, and how did that vision evolve into Nicole & Baby?

A. The inspiration came from two great loves — my dogs and my lifelong passion for beautiful design. I’ve always believed pets deserve the same level of craftsmanship, comfort, and style that we expect for ourselves. I saw a gap: pet fashion was either functional but plain, or stylish but impractical. I wanted both. That’s how Nicole & Baby was born — a brand where every piece is runway-worthy yet solves real needs, from weather protection to calming anxiety.

Now, that vision is coming to life in a whole new way with the very first Double Bay’s Festive Fashion Pawrade, l on Saturday, December 7, in collaboration with Woollahra Council. It’s going to be a day of couture dog runway shows, festive activities, and VIP experiences — and I’d love for every pet lover, fashion enthusiast, and local family to join us. Bring your dog, dress to impress, and be part of a moment that’s set to become a new Double Bay tradition.

Q. Nicole & Baby has been featured in British Vogue three times. How did those opportunities come about, and what impact did they have on your brand’s growth?

A. The British Vogue features were beyond a dream — and the most incredible part is they reached out to me after discovering Nicole & Baby on social media. They loved the way we merged high fashion with practical petwear, and that recognition put us on the map internationally. The response was phenomenal, with customers from around the world discovering us.
Now, with our first-ever Double Bay’s Festive Fashion Pawrade on December 7, I’m bringing that same high-fashion glamour off the pages of Vogue and into real life — right in the heart of Double Bay. If you’ve ever wanted to experience luxury pet fashion up close, see a designer dog runway, and shop exclusive collections, this is your chance. Mark your calendar and join us for an unforgettable day.

Q. Your anxiety-calming wear is both stylish and solution-oriented. Can you share the design process behind these pieces and the feedback you’ve received from pet owners?

A. This collection came from a personal need — my own dogs, especially Ralphie, get anxious during storms, travel, or loud events. I wanted something beautiful that could also help them feel safe. After months of designing, we created garments that use gentle, hug-like pressure and include a discreet lavender pouch for extra calming benefits. Pet owners have told us their dogs are calmer, more relaxed, and even happier wearing them.

Q. You’ve partnered with the RSPCA and are launching events like the Double Bay Dog Christmas Festival. How do you balance creating a luxury brand with fostering community and supporting animal welfare?

A. For me, luxury isn’t just about aesthetics — it’s about the values and the impact you make. Partnering with the RSPCA felt natural because animal welfare is at the heart of Nicole & Baby. The Double Bay’s Festive Fashion Pawrade, debuting on December 7 in collaboration with Woollahra Council, is a perfect example of that balance.

It’s a glamorous, high-fashion day that also raises vital funds for abandoned, neglected, and surrendered animals. I want everyone who attends to leave feeling inspired — knowing they’ve been part of something beautiful that also changes lives. Whether you’re a pet owner, a fashion lover, or someone who just wants to support a good cause, you’re warmly invited to join us.

Q. Where do you see the future of high-end pet fashion heading, and what exciting projects or innovations are you working on next?

A. I see pet fashion moving toward designs that don’t just look good, but actively improve pets’ lives — from anxiety-reducing clothing to climate-responsive fabrics. For Nicole & Baby, the next step is expanding our anti-anxiety range, experimenting with sustainable luxury materials, and creating couture pieces worthy of the world’s top fashion runways. The Double Bay Dog Christmas Festival on December 7will be the launchpad for many of these innovations. It’s our biggest stage yet, and the perfect opportunity for you to see — and shop — what’s next in luxury pet fashion. If you love dogs, design, or just being part of something new and exciting, you won’t want to miss it.

Nicole and Baby Luxury Pet Boutique

+61 450 126 791

contact@nicoleandbaby.com

www.nicoleandbaby.com

Your Problem is You

Photo credit: Kacie Jean Photography

Your Problem is You
By Hallie Avolio
(https://hallieavolio.com)

Money isn’t your problem, but it’s an easy excuse.⁣

Time isn’t your problem, but you convince yourself that it is.⁣

Your partner, friend, mother, sister, aunt, cousin, co-worker isn’t the problem, but it’s easy to point fingers.⁣

Your problem is YOU.⁣

YOU.⁣

You are the problem.⁣

You are the problem, yet, more importantly, you are THE SOLUTION.⁣

The thing about changing your life, evolving, expanding… MANIFESTING…⁣

It’s scary!

(If you say it isn’t you are lying to yourself.⁣)

Status quo, comfort zone, playing it safe, that is the real place you should be scared of. Not the change, the growth, STEPPING INTO YOUR PERSONAL POWER.⁣

Why do you hold yourself back?⁣

Why do any of us hold ourselves back?⁣

Because deep down we don’t love ourselves enough to believe that we are worthy of living a life that truly lights us up and creates such a sense of joy we cannot believe how magical it is.⁣

We’ve been told that we can’t have this.⁣

Don’t be too proud of yourself. Shhhh…we don’t want to make others feel bad. Keep it to yourself if you are so excited, everyone else doesn’t need to know your business.⁣

IT’S TIME TO CHANGE THE NARRATIVE.⁣

Living a life you love is your birthright and it is everything you imagine it could be and it’s possible and it is AVAILABLE TO YOU.⁣

But you have to stop creating your own problems.⁣

You have to stop making excuses.⁣

You have to step up for yourself and DECIDE that you are ready to lead yourself to your personal power, your personal expansion, your personal destiny.⁣

If you want to be limitless, BE LIMITLESS.⁣

That is the magic.⁣

I know you only half believe me. And that’s OK. I also know you are going to marinate on this because it has already stirred something in your subconscious that is ready to be set free.

you are limitless

When you are ready to admit it and move, I’m here for you.

This conversation continues…⁣

Interview With Tech Entrepreneur Shynitha

Meet our new member, the inspiring and successful Shynitha. 

Shynitha is the founder of Springle Robotics (https://springlerobotics.com.au/), based in Sydney. Springle is focused on bringing service robotics into hospitality, helping restaurants and cafés improve efficiency and enhance customer experience through smart automation. Their robots assist with tasks like food delivery and table clearing, allowing teams to focus more on service while technology handles repetitive work.

Shynitha started Springle driven by her passion for building solutions at the intersection of technology and real-world impact. Recognising that hospitality is one of the most demanding industries to operate in, she believes robotics can become a practical tool to help businesses run more smoothly while creating a better experience for both staff and customers.

Currently in the early growth phase, she is working closely with venues, running pilot programs, and introducing robotics to the Australian hospitality market.

Building a company from the ground up has been both challenging and incredibly energising for her, and she is excited to be part of a community of women who are creating and leading their own ventures. She looks forward to learning from others and supporting one another along the way. Shynitha also welcomes connections with restaurant or café owners, as Springle is currently offering one-month free pilot programs.

We recently enjoyed interviewing her:

Q. What inspired you to start Springle Robotics, and what moment made you realise that hospitality was the perfect industry for this innovation?

A. Springle Robotics was inspired by a deep desire to build something meaningful at the intersection of technology and human experience. It represents a return to a vision I’ve carried for a long time — one that stayed with me even as life took different turns. At some point, I chose to stop waiting and start creating, bringing together my experience, curiosity, and sense of purpose. Some inspirations quietly shape your path. Springle is a reflection of that — built with intention, resilience, and heart.

Hospitality became a natural starting point because the impact is immediate — enhancing service and customer experience. But our vision goes beyond that, with solutions across healthcare, logistics, retail, and corporate environments. We already have some solutions in these spaces. You can refer to our website for more details. Hospitality is where the value is most visible — but it’s only the beginning.

Q. Introducing robotics into traditionally people-driven spaces like restaurants can be challenging, how have businesses and staff responded to this shift so far?

A. In Australia, adoption is still at an early stage, so some hesitation is expected — especially around investment and real-world value. At Springle Robotics, we’ve addressed this by removing the risk entirely. We don’t just sell robots; we partner with businesses to assess their space, optimise the setup, and run a tailored two-week free pilot.

This allows teams to experience the benefits firsthand — improved efficiency, smoother operations, and a unique customer experience. In most cases, once businesses see the impact in their own environment, the value becomes very clear. What starts as curiosity quickly turns into confidence. Robotics isn’t about replacing people — it’s about elevating human experience. At Springle, we’re building technology that works quietly so people can focus on what matters most.

Q. As a founder in the early growth phase, what have been some of the biggest challenges you have faced, and what lessons have shaped your leadership style?

One of the biggest challenges has been building something new in a market that is still evolving. Early on, it’s less about selling and more about building trust and awareness.

That journey has taught me resilience and patience — to stay consistent even when traction takes time. It’s also shaped my leadership to be more partnership-driven, focusing on understanding customer needs and creating real value rather than just offering a product. Ultimately, it’s reinforced that strong leadership comes from clarity of purpose, adaptability, and quietly believing in what you’re building.

A. How do you see service robotics transforming the future of hospitality in Australia over the next 5–10 years?

Over the next 5–10 years, service robotics will move from novelty to necessity in Australian hospitality.

With ongoing labour challenges and rising customer expectations, robots will support teams, improve efficiency, and enhance overall experience — not replace people. Instead, they’ll take on repetitive tasks, allowing staff to focus on more meaningful customer interactions. Early adopters will lead the way, and robotics will soon become a standard part of modern hospitality operations.

Q. Being part of a growing community of women entrepreneurs, how important has that support network been in your journey, and what advice would you give to other women looking to build in tech?

A. Being part of this community, even as a recent addition, has been really valuable. Building something in tech can feel quite solitary at times, so having a space to connect, share experiences, and learn from others on a similar journey makes a real difference. What I appreciate most is the openness — the willingness to support, exchange ideas, and celebrate each other’s progress.

My advice to women looking to build in tech would be to start before you feel completely ready. You don’t need to have everything figured out — clarity comes through action. And just as importantly, find your community. Because when you combine courage with the right support system, you become far more capable than you think. Be awesome to each other!

When Life Presses Reset

When Life Presses Reset

By Lence Naumovski 

A few weeks ago, everything changed. After 35 years in corporate, across banking and health insurance, I found myself stepping into a reality I hadn’t known in decades: one without a title, a calendar full of meetings, or a clearly defined next step. Being made redundant is never something you quite prepare for. It arrives, it disrupts, and it asks you to pause in ways you didn’t expect. And yet, what followed didn’t feel like an ending, it felt like an invitation.

Just two days after my final meeting, I attended an International Women’s Day event. From the outside, it may have looked like just another professional gathering. But internally, something had shifted. I was no longer anchored to the identity I had built over 35 years. And quietly, I found myself asking a question I hadn’t needed to ask in a very long time: Who am I now, and what comes next?

If I’m honest, the answer hasn’t come in a neat, polished way.

Instead, it has been a mix of excitement, uncertainty, and a lot of deep thinking. There is a certain thrill in standing on the edge of the unknown, but there’s also discomfort. Because when the structure you’ve relied on for years disappears, so does the familiar rhythm of your days.

For the first time in a long time, there’s no 9–5. No back-to-back meetings. No constant emails demanding attention. No external structure telling me where to be and what to do. And that absence feels both freeing and unfamiliar. In that space, I have realised how much of my identity was tied to movement, productivity, and momentum. Without it, there’s a quiet stillness, one that forces reflection, but also creates room for something new to emerge.

Right now, I am allowing myself to explore rather than rush. To stay open instead of forcing clarity. And that openness has led me to a new path ; working alongside Jeff Ghaemaghamy, Donna Ghaemaghamy, and Katherine Hodge on Project Helix, starting with the Healthy Home and Workplace Movement using the PRYSM iO scanner.

It feels aligned. It feels meaningful. And it feels like the beginning of something different. But I’m also aware that this is a completely new way of working, thinking, and showing up. There is no blueprint, no familiar framework to lean on. It requires me to trust myself in a different way, to embrace uncertainty rather than resist it.

This isn’t a story about having it all figured out. It’s about being in the middle of a transition, that in-between space where identity evolves and new possibilities begin to take shape. Because sometimes, what feels like an ending is simply life making space for something more aligned. And sometimes, the most powerful thing I can do; is pause, reflect, and give myself permission to explore what’s next.

The Evolution Of The Secure Woman

The Evolution of the secure woman

By Jacqueline Koloski

(https://www.connectingwithjacqueline.com)

The Space Where Trust Rebuilds

Enjoying a cuppa, reflecting on the way life unfolds, I’m reminded how relationships often bring us face to face with ourselves. Sometimes things happen that shake our sense of certainty. Words are spoken, emotions run high, and in the midst of it all we find ourselves trying to make sense of what we feel. Not just about the other person, but about what sits true within us.

Trust is an interesting thing. It doesn’t arrive instantly, and when it is shaken, it rarely repairs overnight. It asks for time, patience, and a willingness from both people to remain present in the process. There are moments when we can understand why someone has done something. Perhaps fear was involved. Perhaps vulnerability was difficult to hold. Understanding the reason behind an action can bring compassion, yet it doesn’t necessarily remove the feeling that something needs to be rebuilt and that is the space where reflection becomes important.

In the past, I might have rushed to smooth things over, wanting harmony to return as quickly as possible. These days I’m learning that it is okay to pause, to take a breath, to allow time to pass so that clarity can gently return. Sometimes the most respectful thing we can do for ourselves and another person is to say, I need time to see how I feel. Not as a rejection, not as a punishment, but as an honest acknowledgement that emotions take time to settle.

What I am noticing more in life is that repair is not something one person can carry alone. True repair happens when both people are willing to remain open, even when the conversation is uncomfortable. It requires honesty, patience, and a shared understanding that trust is built through consistent actions over time.  I’m also learning something else along the way. It is possible to care deeply for someone and still hold space for your own feelings. Those two things do not cancel each other out. They simply ask for balance.

Life has a way of showing us where we are growing. Sometimes that growth looks like speaking calmly when emotions are high. Sometimes it looks like choosing not to rush toward resolution and sometimes it simply looks like sitting quietly with our thoughts and letting our hearts guide the next step.

What I’m coming to understand is that clarity rarely arrives in the middle of the storm. It tends to find us later, in the quiet spaces, when we allow life to breathe again.

Perhaps that is the gentle reminder here.Trust, like many things in life, unfolds slowly. It asks for honesty. It asks for patience and above all, it asks that we remain true to ourselves as we walk the path forward.

When trust feels unsettled in your life, do you allow yourself the space and time to understand how you truly feel?

In moments of repair within a relationship, are both people carrying the responsibility for rebuilding trust, or have you found yourself holding it alone?

The  evolution of a secure woman is not found in having all the answers, but in knowing when to pause, listen to her own heart, and honour the truth she feels within.

You Don’t Have To Choose

There is a lie that ambitious women have been quietly told for a very long time. It sounds something like this: If you want to be successful, you have to sacrifice. If you want to rest, you are falling behind. If you want peace, you must not want it badly enough.

Maybe you have felt it too, that relentless pull between who you are building yourself to be and the woman underneath it all who is simply, quietly, tired.

Maybe you have sat at your desk at midnight, running on cold coffee and sheer will, telling yourself that one day, when things settle down, you will finally breathe. One day, you will slow down. One day, you will feel like yourself again. We are here to gently, lovingly tell you – that day does not have to wait.

This is why Business With Balance exists. Not to slow your ambition. Never that. We see the fire in you and we would never dream of dimming it. BWB was built for the woman who wants to rise; in her career, in her business, in her life; but who refuses to arrive at the top completely depleted, disconnected, and wondering where she went.

We believe something that the world does not always make room for: that success and wellbeing are not opposites. They are partners. And when you nurture both, something extraordinary happens; your ambition becomes sustainable, your confidence becomes unshakeable, and your life becomes something you actually want to live, not just survive.

Here is what we know about you.

You are capable of more than you have probably admitted to yourself. You have ideas that light you up and a vision that keeps you awake, not from anxiety, but from possibility. You are the kind of woman who shows up, who delivers, who holds it all together with both grace and grit. But somewhere along the way, you may have started to believe that rest is a reward you have to earn. That asking for support is a sign of weakness. That you can pour endlessly into your work, your family, your goals and somehow never run dry. You can’t. Nobody can. And you were never supposed to.

Balance is not a destination. It is a practice.

It is the daily, deliberate act of choosing yourself as often as you choose your goals. It is building a business that supports your life, not one that consumes it. It is understanding that a woman who is grounded, healthy, and at peace with herself is not less productive, she is more powerful than she has ever been.

At BWB, we bring together the tools, the wisdom, the coaching, and the community to help you build that kind of life. We blend psychology, neuroscience, and real-world strategy because transformation is not surface-level, it reaches into the beliefs you carry, the stories you tell yourself, and the quiet places where your greatest potential is still waiting to be discovered.

And then there is the community.

There is nothing quite like being in a room, or a conversation, or a shared moment, with a woman who truly gets it. Who has felt what you have felt. Who has questioned herself, rebuilt herself, and chosen herself again. Our community of women is exactly that. Driven, warm, real, and deeply invested in each other’s growth. We do not just network here. We connect. We collaborate. We celebrate. We lift.

Softness as Choice, not Survival

SOFTNESS AS CHOICE, NOT SURVIVAL

By Jacqueline Koloski

https://www.connectingwithjacqueline.com/

For much of my life, I operated in my masculine energy, leading, providing, organising, holding everything together. I became “the strong one.” The capable one, the dependable one and the one who didn’t fall apart. Strength became my identity. While that strength built my life and carried me through seasons that demanded resilience, I eventually realised something important: Strength without softness becomes armour. Armour keeps you safe, but it also keeps you guarded. It signals capability, but not always receptivity. Over time, armour can harden into habit, and habit can quietly distance you from your own tenderness.

My growth has not been about abandoning strength. It has been about allowing softness, but only where it feels emotionally safe. There is a profound difference between collapsing into softness because you are afraid of losing someone, and choosing softness because you trust yourself.

Softness born from fear whispers:

“Please don’t hurt me.”

“I’ll bend so you stay.”

“I’ll quiet my needs to keep the peace.”

Softness born from strength says:

“I am open because I choose to be.”

“I can love deeply and still stand firmly.”

“If this no longer feels aligned, I can step back without losing myself.”

That distinction changes everything. When softness is a survival strategy, it often comes with anxiety, over-giving, and self-abandonment. We soften to avoid conflict. We soften to be accepted. We soften because we fear being “too much.”

When softness is a conscious choice, it carries calmness, it carries discernment and it carries power. Perhaps most importantly, it can be withdrawn without drama. Not as punishment, not as manipulation, but as alignment. When behaviour shifts, when respect wavers, when safety erodes, a woman rooted in self-trust does not collapse, she recalibrates, she observes and she adjusts. There is no explosion, no pleading and no chasing. Just quiet strength. This is secure feminine energy. It is not hard, it is not rigid, it is not defensive, it is deeply self-aware.

It knows when to open.

It knows when to pause.

It knows when to walk.

Softness, when chosen, becomes an offering, not a sacrifice.

I invite you to look within as you explore these questions and see what shows up for you: 

In your relationships, have you softened out of fear of losing someone, or from genuine choice? 

Where in your life have you been “the strong one” for so long that softness feels unfamiliar or unsafe?

Does your strength feel integrated or does it feel like armour?

When you open your heart, does it come with anxiety or calmness?

If someone’s behaviour changed tomorrow, would you feel able to withdraw your softness without guilt or collapse?

What does emotional safety actually feel like in your body?

Are you allowing yourself to be both powerful and tender or do you believe you must choose one?

I’ll leave you with this:

I honour the strength that carried me here.

I release the armour that no longer serves me.

I allow myself to be powerful and tender.

I soften where I feel safe.

I stand firm where I do not.

My openness is not weakness, it is discernment. My love is not desperation, it is choice. I trust myself to know when to open, when to pause and when to walk away. I do not collapse to be chosen. I choose and in that choosing, I remain whole.

Interview With Physiotherapist & Entrepreneur Charu Mahajan

Meet our member, the successful and inspiring Charu Mahajan.

Charu is an accomplished physiotherapist and the founder of Procure Physio (https://procurephysio.com.au), a rapidly growing clinic recognised for its excellence in musculoskeletal, women’s health, and evidence-based rehabilitation services. With extensive clinical experience and a deeply patient-centred philosophy, she has built a practice defined by empathy, precision, and holistic care.

She has special interest in women’s pelvic health, musculoskeletal rehabilitation, and chronic pain management, with a unique approach informed by both clinical expertise and her own lived experience with endometriosis and chronic pain. Her ability to truly understand the physical, emotional, and psychological dimensions of patient care has made Procure Physio a trusted destination for women seeking compassionate, comprehensive treatment.

A strong advocate for education, Charu has been recognised as an APA Mentor (2024)and received a Statement of Appreciation from TAFE NSW for supporting the next generation of allied health team. Under her leadership, Procure Physio has become a finalist in the Local Business Awards for two consecutive years (2024 & 2025) and 2025 finalist in Champion Awards, reflecting its commitment to quality, innovation, and community impact.

Driven by a long-term vision to build a sustainable, values-led healthcare brand, Charu continues to expand her reach, champion preventative care, and create accessible pathways to high-quality physiotherapy across Western Sydney.

We recently enjoyed interviewing her.

Q. What inspired you to become a physiotherapist, and how did your journey lead to starting Procure Physio?

A. My inspiration came from a desire to deliver care that truly respects the patient experience, care that looks beyond symptoms and considers the full physical, emotional, and psychological journey of each individual. During my years working in other clinical settings, I consistently observed limitations such as restricted treatment times, insufficient equipment, and environments that didn’t allow clinicians to provide the level of support patients genuinely needed. I knew people deserved better. Procure Physio was born in 2022 from this vision: a practice where high-quality, evidence-based care is combined with empathy, time, education, and a genuinely holistic approach. Starting as a solo clinician, I built the practice around values of compassion, empowerment, and accessibility, values that now underpin a thriving, growing multidisciplinary team and now we are at Toongabbie and Blacktown, catering to patients across Western Sydney for their physiotherapy.

Q. Physiotherapy is often more than just treatment; it’s about empowering patients. How do you integrate this philosophy into your practice?

A. Empowerment is at the core of our clinical model. We provide extended appointment times to ensure patients are heard, understood, and thoroughly assessed. Every treatment plan includes structured education to help individuals understand the “why” behind their condition, equipping them with the knowledge to actively participate in their recovery. We integrate tailored home-exercise programming, clinical Pilates, and strength-based rehabilitation to support progress between sessions, creating continuity of care. Our approach prioritises collaboration, patients set goals with us, not for them. This shared decision-making builds confidence, autonomy, and long-term resilience. At Procure Physio, we strongly focus on educating women about their Pelvic Floor issues, as the sad part is that most women’s health issues are considered the norm, and women often accept them without questioning them.

Q. What are some of the most common issues you see in your patients, and how do you help them not only recover but also prevent future injuries?

A. As our practice has evolved a lot in past 2 years, I would say it’s hard to pick some issues. To summarise it, let’s categorise our services in 2 separate wings – Musculoskeletal / Sport injuries and Women’s Pelvic Health. Under Musculoskeletal and Sports Injuries, we cover wide range of areas for all joints and muscles – pre and post-surgical rehabilitation, post fracture rehab, tendonitis or tendinopathies – Rotator cu , Achillies, Gluteus etc, Bursitis, all sort of arthritis and the list goes on. Women’s Pelvic Health: Pregnancy and Postnatal Physiotherapy, Musculoskeletal issues during pregnancy – Back pain, Pelvic Girdle Pain, Mastitis, Abdominal Separation, Specific Pelvic Health Issue: Chronic Pelvic Pain, Incontinence, Urgency, Painful Intercourse, Prolapse (Vaginal Heaviness) and so on. Our prevention-focused approach combines hands-on therapy with functional strength training, clinical Pilates, lifestyle education, and personalised exercise programming. By addressing underlying movement patterns, strength deficits, and lifestyle factors, we equip patients with the tools to avoid recurrence and maintain long-term musculoskeletal health.

Q. For people leading busy lives, what simple tips or exercises would you recommend to maintain good posture, mobility, and overall musculoskeletal health?

A. I have moved away from good posture and bad posture theory. I am a strong promoter of movement as our body is designed to move. The problem starts when we spend all our time in one position for hours resulting in muscle imbalances and poor movement patterns. A few highly effective, time-efficient strategies include: Micro-movement breaks every 45-60 minutes to counteract prolonged sitting. Ergonomic Alignment for people working on laptops and desktops by adjusting the monitor to your eye level and keeping the keyboard at a level where your hands are at a 90-degree angle. Allow hips to open up by adjusting the chair heights. Switching between chair, sit to stand desk and gym balls throughout the day to achieve your daily dose of movement. Glute and Core activation, working on routine burst of exercises 10 -15 minutes a day focusing on gluteus and core engagement. Daily walking, one of the most beneficial activities for joint mobility and cardiovascular health. Simple pelvic floor awareness for women, particularly during pre- and post-natal phases. Consistency is far more important than intensity. Small habits performed daily create lasting musculoskeletal resilience.

Q. Where do you see yourself ten years from now?

A. In ten years, I envision Procure Physio as a well-established, multi-location healthcare network known for its excellence, accessibility, and preventative care model. I aim to lead a strong multidisciplinary team that continues to shape women’s health and musculoskeletal rehabilitation across Western Sydney. Personally, I see myself transitioning into a strategic leadership role; mentoring clinicians, enhancing systems, and ensuring the business thrives independently of my day-to-day clinical work. Ultimately, I aspire to build a legacy: a respected healthcare brand that sustains itself, impacts communities meaningfully, and continues delivering exceptional care long after I retire from hands-on practic