There was a time in my life when success felt hollow; like something I could achieve, but never truly feel. As a teenager, I struggled with anorexia. What appeared disciplined on the outside was, in truth, a battle within. Years later, in the fast-paced world of an IT career in Singapore, that same pattern evolved into chronic stress and eventual burnout. I was high achieving, but I wasn’t aligned. I was moving forward, but I felt disconnected; from myself, from my purpose, and from any real sense of wellbeing.
Those experiences became the catalyst for everything that BWB stands for today. I realised that so many women are navigating a similar internal conflict; ambitious, capable, driven, yet quietly struggling to reconcile who they are with who they feel they should be. We are often taught how to build careers, but not how to build ourselves. And without that foundation, success can feel hollow.
This is why I started BWB. Not just to help women grow professionally, but to guide them in rediscovering their identity, personally and in business. BWB was created from lived experience, from resilience, and from a deep belief that ambition and wellbeing are not opposing forces. I envisioned it as far more than a coaching platform; I envisioned it as a true ecosystem. A space where strategy and psychology intersect, where neuroscience shapes mindset, and where every woman who becomes part of it gains not only the tools to grow her business, but also a deeper, more authentic understanding of herself.
What has moved me most on this journey is the community that has grown around that vision. Women from every industry, every background, every stage of their story (and the men supporting them) coming together not just to network, but to genuinely connect, collaborate, and lift one another. There is nothing quite like witnessing a woman step into her power, often for the very first time, surrounded by others who understand exactly what that took.
When I started BWB which includes Women In Business (a platform run jointly with She Magazine), we were a small, passionate group with a shared belief and a big vision. Today, that vision has grown into something I could not have fully imagined at the beginning. We are now a huge community – members, collaborators, mentors, and supporters – united by the same conviction that women deserve both success and balance. That shift, from a small circle to a growing ecosystem with real backing, tells me something important: this idea was always bigger than just us.
I share all of this not to measure success in numbers, but because every new member, every partnership, every woman who finds her footing within this community represents something profound; proof that when you build something with genuine purpose, people show up. And they bring others with them. I am deeply, sincerely proud of how far we have come, and even more excited about where we are going.
– Tiya Gorain.
Business With Balance 