Meet our featured beauty with brains, Aayushi Kumari, an IT professional and fashion blogger based in Sydney, Australia. She is one of the top Australian brand influencers. Here is an interview with her.
1. Tell us a bit about yourself and what you do.
Hi, I am Ayushi, an ordinary girl with extraordinary dreams. I work for Adobe as an IT engineer. Right from my childhood, I had a passion for fashion and beauty, perhaps inherited from my mum.
I always believed in the significance of “Me Time”. I always wanted to do something apart from my regular IT job. So I did a diploma in Painting and used to conduct art workshops for kids and adults during weekends. And when I migrated to Sydney, I thought let me do something about my strong passion for Fashion and Beauty. Thus Sydneyfashionlife was born, now competing with the top Sydney Influencers, collaborating with top Australian and International brands and fashion events .
Blog: https://livewithayushi.com/
Instagram: https://www.instagram.com/sydneyfashionlife/
It’s tough to balance between a full time job and blogging which in itself is a full time job. But I am learning to balance between the two with time.
2. What challenges did you face in your life and career and how did you overcome them?
Well, I strongly believe that the biggest challenge a person can face is “the person himself/ herself”. We often have a lot of stigma against ourselves, negative vibes and low confidence. The day we learn to fight and win against these mini obstacles that we have created for ourselves, no one can beat us.
I will give you my example. When I came to Australia and thought of starting blogging, I suffered from low confidence. I started thinking I would never ever be able to make a name for myself among the fashionable, beautiful top notch Australian influencers. Who would want to see my posts on Instagram or read the content on my blog? But I didn’t give up because I thought, I am not starting fashion and beauty blogging to compete with anyone. Its my passion and I will work for my passion because the end goal is my happiness. So I tried and failed a couple of times because I had no direction or guidance as to how things work in Australia. I failed multiple times before I attained top position among Australian influencers. So guys, never ever give up on yourself and your attempts.
3. What is your advice to girls who want to be successful fashion bloggers?
Be fun, be yourself. The moment you try to copy someone else’s ideas or styling, you already have lost the originality. Be original to gain followers, be consistent with your blogging and work hard on your digital content.
4. What do you think, we as women can do, to reduce gender inequality and empower other women?
I am a person who strongly believes in woman for woman. We may not need to do things out of our way to empower people. Even simple things work.
Let’s not intrude into other’s lives, let’s be less judgmental and help people around us – both men and women to strive towards a better tomorrow. Do good and good shall come back to you.
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